May 16, 2013
Manthan Systems, providers of business intelligence solutions for retailers, announced recently it's successful implementation of the ARC Customer Analytics and at TANGS, a fashion lifestyle retailer with stores in Singapore and Malaysia.
Manthan's Customer Analytics solution analyzes TANGS' customer and transaction data from a range of sources to provide its marketing team with a comprehensive understanding of their individual customers, including purchase behavior and media preferences, the announcement said. Deployed in the cloud, the product empowers TANGS marketers to draw upon on-demand analytics on the Web or by native app on both laptops and tablet devices.
"We are really excited to have the power of customer data to power our marketing decisions," said Sam Wai Keong, VP of IT at C.K. Tang Limited. "Manthan's pervasive analytics solution has not only brought down the cost of deploying such an infrastructure dramatically, but also provides us with insights within seconds, when it took us days to get such extracts previously."
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