News

MasterCard offers rebates via prepaid cards

January 4, 2010

MasterCard Worldwide today announced that it has partnered with Ohana Companies, provider of integrated retailer rebate processing, to enhance the rebate fulfillment and redemption process for Ohana's merchant partners and their customers. Customers who file for product rebate offers may now receive funds on a MasterCard prepaid card, allowing quicker, simpler and more flexible rebate redemption when compared to old-fashioned paper-based checks.

According to a press release, MasterCard prepaid rebate cards will be issued to retail customers as part of Ohana's patented RoCS (Return of Customer Spend) platform, a paperless rebate process that ties directly into merchants' point-of-sale systems and provides redemption offers to customers when they file their rebate offers. Ohana currently has relationships with several top retailers, in industries such as consumer goods, confectionary, pet and other food products, and baby products.

"As consumer preference for payment cards continues to grow, compared to cash and check, we are pleased to partner with Ohana to deliver its enhanced rebate program that meets consumer demand for easier and more flexible payment options," said Neil Dugan, vice president, Prepaid Americas, MasterCard Worldwide. "We also recognize the tremendous opportunity within Ohana's business model to drive customer loyalty and greater spend for merchants, and are pleased to align our brand with this innovative company."

Through the Ohana program, merchants can receive insights into the products purchased by customers, how much of the rebate was redeemed, and remaining card balance, enabling them to customize targeted offers and incentives to spend the rebates on additional and related products from the same manufacturer or retailer. MasterCard prepaid cards also provide merchants with another communications channel to reach consumers, even after they have redeemed a portion of their rebate, with targeted marketing and promotions.