News

Media Logic now tracking the social effectiveness of 70 new brands

January 24, 2012

Based on data gathered through its Retail Social Juice Index (RSJI), Media Logic announced the addition of 70 new brands to its Retail Social Juice Index, bringing the total number of tracked brands to nearly 700. The additions, including such brands as eBay, DKNY and Zappos, creates a more comprehensive industry index and provide users with a broader competitive set for comparison, according to a company press release.

The Retail Social Juice Index measures social engagement of brands across Facebook and Twitter. Media Logic assigns a weighted value to individual interactions based on a proprietary formula, and then distills the data into a single useful number, providing daily measurement of the effectiveness of the measured brands' social promotion efforts, Ron Ladouceur, Media Logic executive vice president and creator of the Index, said in the release.

"Retailers are using the Retail Social Juice Index to uncover, adopt and apply Facebook and Twitter best practices," he said. "But the Index is more than a simple tactical guidepost for retailers. By analyzing interaction among brands that consistently score in the 150-point range or higher, users of the Index gain insights that go much deeper; brands can gain insight into psychographics that drive social marketing and business models that appeal to social audience."

Media Logic said it has also learned that the Retail Social Juice Index is useful as a B2B tool, and that the suppliers and service providers who sell to retailers are using it to identify opportunities.

While the Index tracks nearly 700 retailers, it only scores the 477 brands that meet the formula's baseline criteria, ensuring each brand's number reflects an accurate measure.

Media Logic publishes the Retail Social Juice Index data daily here.

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