June 24, 2013
Payment technology and processing provider Merchant Warehouse recently announced a partnership with mobile POS provider e-Nabler. The companies will bring Merchant Warehouse's Genius Customer Engagement Platform to e-Nabler's customers to not only accept electronic payments from mobile devices, but also to allow those merchants to use transactions as a part of their customer relationship management strategies.
"Genius is a perfect fit for eMobilePOS, because it's our goal to maximize flexibility and options for merchants," said Joel Vázquez, president, e-Nabler Corp. "Our partnership with Merchant Warehouse lets POS technology adapt to our customers, not the other way around. Merchants want to be prepared for emerging mobile payment and loyalty technologies on the horizon, and with Genius they can be open to any possibility."
According to e-Nabler, eMobilePOS is a fully integrated retail system that accepts any payment type and also integrates with accounting, inventory control and sales analytics tools. Merchants also have the ability to customize their POS solutions peripherals like card readers, cash drawers and receipt printers.
Now with integration with Merchant Warehouse's Genius platform, merchants can deliver relevant offers and discounts based on customer data.
"Merchants and consumers are both looking to embrace new mobile technologies, like eMobilePOS, that break the mold of traditional transactions," said Henry Helgeson, CEO, Merchant Warehouse. "Genius is a highly flexible software platform that was built with this mobile future in mind. We're merging marketing and payments, presenting insights on purchasing behavior for merchants and targeted rewards for customers."
"Ultimately, the goal is to help businesses drive their bottom line, and help their customers get the most value out of the shopping experience," Helgeson said.
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