News

Merger creates massive at-the-pump digital media network

October 1, 2008

Outcast boasts a list of partners that includes Shell, ConocoPhillips, Holiday Superstations, Walgreens, Sears, Kmart, Albertsons, Stop N' Shop and others.

John McLean, chief executive of Fuelcast, will become chairman of Outcast. Matthew Stoudt, co-founder and CEO of Bhootan, will become CEO, and Nathan Gill, co-founder and president of Bhootan, will become chief media officer. 

"With this merger, Outcast leads the consolidation of a fragmented digital out of home market, significantly increasing our reach and making it easier than ever to execute a comprehensive out of home buy," said McLean. "The merger will allow us to continue to expand our leadership position by accelerating growth into new markets and distribution partners."