Technology

Metaverse Group, Emperia collaborate on VR fashion experiences

Photo by istock.com

July 11, 2022

Metaverse Group is partnering with virtual reality company Emperia to create VR experiences in virtual storefronts for fashion brands in the Metaverse.

Metaverse Group is a subsidiary of Tokens.com, a company that invests in Web3 crypto assets, according to a press release.

The partnership aims to build one-of-a-kind virtual reality experiences that communicate a brand narrative through interactive, immersive virtual experiences. The goal is to provide fashion and art retailers with a frictionless, guided process for establishing a retail store in the Metaverse.

"Partnering with Emperia and offering a new virtual reality immersive experience will allow for brands to connect with current and new customers on a new level. This partnership is a step in the right direction to advance our service offerings in the Metaverse and continue to be a one-stop-shop for all things Metaverse," Lorne Sugarman, CEO of Metaverse Group, said in the release.

Emperia has built out virtual reality stores for various luxury brands and comes on the heels of Emperia launching an SaaS solution that provides fashion brands and retailers full creative control over product placement and space decor in their virtual stores.

"Emperia is a strong believer that the Metaverse will transform the retail industry as we know it by providing an interactive and engaging experience for consumers, creating a stronger relationship between the brand and their customers," Olga Dogadkina, co-founder and Emperia CEO, said in the release. "We view the new partnership with Metaverse Group as an exciting opportunity for both companies to extend the limits of the Metaverse, given the impressive size of their virtual real estate portfolio, one that offers retailers choices and the ability to diversify their virtual presence. Moreover, the substantial data we've acquired through our virtual stores brings a development expertise which will benefit this partnership and advance retailers in their new journey to the Metaverse."