News

Miami Dolphins relaunches its online fan shop

September 13, 2011

Centerplate, a hospitality partner to North America's premier sports and entertainment venues, has partnered with Dreams Inc., a technology driven, multi-channel retailer focused on the licensed sports products industry, and the Miami Dolphins to re-launch the team's official online store, shop.dolphins.com.

"Our decision to partner with Centerplate and Dreams was based on our goal of providing loyal Dolphins fans with the best possible shopping experience within a fully integrated e-commerce platform," said Tery Howard, chief technology officer for the Miami Dolphins. "Working with progressive companies such as Dreams and Centerplate provides us with additional agility in the digital commerce space, including a dramatically expanded selection of merchandise, expedited fulfillment and shipping, and best-in-class customer service."

According to the companies, the redesigned site delivers Dolphins fans an extensive array of products and sports memorabilia, including apparel, headwear, gifts, novelties, home decor and collectibles. This enhanced product selection combined with more accurate search results, powerful product filtering, and extensive SEO improvements are all provided by Dreams.

"Combining our in-venue retail leadership with Dreams' proven e-commerce solution provides the Miami Dolphins and their fans with a best-in-class retail offering," said Scott Marshall, senior vice president of Retail Merchandise and Fan Innovation at Centerplate. "We're energized by the power of this new alliance to delight fans and drive client returns."

"This new online shop provides Miami Dolphins fans a greater range of gear and trend-specific merchandise through our proprietary and customizable e-commerce technology," said Kevin Bates, president of Dreams' retail division. "This technology, which is supported by our ongoing marketing expertise and superior customer service, delivers an unbeatable fan website for marketing partners like the Dolphins."

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