News

Millennials like the digital receipt approach

January 7, 2020

Nearly every consumer, nine out of 10 polled by Green America, wants a digital receipt as an option.

Millennials and young American consumers are driving the demand, according to a press release on a survey conducted by the green economy organization. The survey was conducted for Green America by Censuswide, with 1,011 general respondents in the U.S. in July, 2019.

"U.S. consumers want retailers to provide a digital receipt option, and younger generations are driving that demand," said Beth Porter, Green America's Climate Campaigns director, in the release. "These individuals cite environmental concerns and easy storage as their top reasons for preferring digital. It's clear that there is a desire for paperless options that reduce the waste of over three million trees used to make receipts each year in the United States."

Additional key findings include:

• Nearly 40% of respondents have already signed up for digital receipts; 42% of age group 25-34 (millennials) and 55% of age group 35-44 (older millennials and younger members of Generation X) have signed up for digital receipts. And among members of age group 16-24 (Generation Z), 33% have signed up.
• Only 42% stated their receipt method is paper-only.  
• 70% who prefer digital receipts said it's in part because they're better for the environment.