News

Mobile consumers tap different online sites for different needs

Mobile shoppers have different sites for product research and product pricing, and loyalty plays a part in mobile buying.

August 12, 2015

A new study reveals that mobile shoppers, regardless what they’re looking for or where they may be in terms of location, have two prime starting spots: Google for information and Amazon when it’s a product search.

A majority of mobile shoppers (63 percent) pull up Google.com when looking for data or doing research on a product. But when it comes time to price or check out actual products, they click to Amazon.com, according to a report at MediaPost.

The good news for retailers with loyal customers is that nearly half, 48 percent, will start with a favorite merchant when looking to buy.

When paying with a mobile device, the majority of those polled in the study are most comfortable with mobile payments at Amazon (44 percent) and Apple (22 percent). Mobile product buyers aren’t as comfortable with social networks such as Pinterest (4 percent) and Facebook (5 percent).

These figures, as MediaPostnotes, may change quickly given the increasing advances by the mobile-payment industry and the debut of the Merchant Customer Exchange in late 2015.