News

Mobile grabbing a big chunk when it comes to Internet usage

November 23, 2016

A new report predicts 75 percent of Internet use come next year will be on mobile devices, according to a Zenith report, which also states 60 percent of global online ad spend will be mobile ads by 2018.

Mobile add spend in two years will hit $134 billion, more than the combined spend on media, magazine, movie theatre and outdoor advertising, according to a Reuters report.

"In four years, you've gone from 40 percent to 70 percent (of total internet use) in mobile," Scott Singer, managing director of innovation at consultancy firm DDG Inc., told Reuters.