Mobiquity Networks, which operates a national location-based mobile advertising network, has reached an agreement that will enable ShopAdvisor's nearly 2 million mobile app users to be uniquely notified of preferred and relevant products that are available near them.
February 12, 2015
Mobiquity Networks, which operates a national location-based mobile advertising network, has reached an agreement that will enable ShopAdvisor's nearly 2 million mobile app users to be uniquely notified of preferred and relevant products that are available near them.
According to the companies, Mobiquity Networks has the largest shopping mall-based beacon mobile advertising network in the country. The network footprint currently includes 220 premier U.S. shopping malls and will grow to more than 240 mall locations. The current network includes such properties as Roosevelt Field Mall in New York, King of Prussia Mall in Pennsylvania, Sawgrass Mills Mall in Florida, The Galleria in Texas, and Brea Mall in California.
ShopAdvisor is a personal shopping concierge for consumers, providing information on some 210 million products from more than 16,000 retailers. The ShopAdvisor shopping website and mobile apps advise when, where and what to shop, providing real-time alerts when prices drop on items of interest. Consumers identify products they are interested in and ShopAdvisor facilitates personalized offers on those products.
Through the Mobiquity Networks/ShopAdvisor arrangement, ShopAdvisor's mobile users will know when they are physically close to retailers carrying their favorite products, receive current price and offer details, and will be alerted if there is an offer in proximity for a product that is similar to something for which they've shown a preference.
