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Modell's Sporting Goods launches e-commerce site

April 24, 2012

New York-based Modell's Sporting Goods used technology from MarketLive to create its new e-commerce site, according to a company press release.

MarketLive created the custom-built site that went live in March to allow customers to shop for fan gear by their favorite sports team, player or by the various leagues including NFL, MLB, NHL, NBA, NCAA and NASCAR. Modell's will continue to bring additional business units onto the site over the course of the year including athletic footwear, active apparel and sporting goods to mirror the retailer's in-store offerings, Mitchell Modell, CEO, said in the release.

MarketLive's platform allows seamless integration of email and mobile applications and also includes enhanced search and navigation, Modell said.

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