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Mother's Day shoppers are mostly moms, reveals new study

April 27, 2016

Retailers aiming to capitalize on the Mother's Day sales event should know one thing upfront: nearly half the gift shoppers will be moms themselves.

New Ebates research reveals spending will be up from 2015, with 30 percent of consumers expecting to spend between $51 and $100 and 27 percent spending between $100 and $250.

The survey notes 42 percent of moms usually pick out their own gifts some of the time, while 8 percent of moms acknowledge always choosing their gifts.

One trend, however, won't prove very lucrative to most retailers except those in the hospitality or events segments as the top wanted gift is to spend quality time with family. Flowers come in second, followed by chocolate. Fourth on the list is a spa day and in fifth place is a family brunch.

"This year's survey demonstrates that gift choices vary between moms, with some looking forward to the classic gifts like flowers and chocolates, and others looking forward to getting pampered," said Kevin H. Johnson, CEO of Ebates.