News

Motorola unveils new RFID readers for retail

April 13, 2010

The Enterprise Mobility Solutions business of Motorola today announced new radio frequency identification (RFID) solutions designed to help organizations gain increased visibility into business operations and deliver new levels of efficiency across the enterprise. Motorola's DS9808-R is a next-generation hybrid presentation imager, introducing a brand new category of integrated RFID and bar code scanners for the retail point-of-sale. The new MC9090-G RFID ER handheld reader leverages the award-winning features of the existing MC9090-G and adds extended range (ER) bar code scanning to increase productivity across the supply chain.

Motorola's DS9808-R is a hybrid presentation imager with integrated RFID that is designed for both hands-free and handheld bar code scanning and RFID reading in a dynamic retail POS environment. The DS9808-R is not only the first combination 1D/2D bar code scanner and RFID reader, but also the first combination handheld/hands-free UHF RFID reader, according to the company.

This new solution helps retailers realize the proven benefits of real-time item level inventory visibility, including timely re-ordering to eliminate out-of-stocks and the associated lost sales; increased inventory turns, which in turn reduce inventory carrying costs; real-time trending analysis for better purchasing decisions that put more of the products customers want on the shelves; and the ability to ensure timely replenishment of shelves with minimal human intervention.

The DS9808-R imager provides the ability to capture a comprehensive array of data capture technologies in record speed, including 1D or 2D bar codes, PDF417 symbologies and UHF RFID tags. With built-in support for emerging mobile retail applications, including the ability to read bar codes and images from a mobile phone display, retailers can now accommodate virtually any type of POS and emerging inventory management application with a single, cost-effective device.

The company also unveiled its new MC9090-G RFID ER, which introduces extended-range scanning technology to Motorola's line of MC9090-G RFID handheld readers for improved performance in environments that require long-range scanning capabilities. The MC9090-G RFID ER provides user flexibility across the enterprise with the ability to capture 1D bar codes from as close as four inches to as far as 40 feet, eliminating the need and associated costs of using multiple devices for disparate and specific work tasks.