News

Move over Netflix, Toys 'R' Us is now streaming movies

October 8, 2012

Toys 'R' Us Inc. announced last week that it has opened a new digital entertainment service called Toys 'R' Us Movies. The online store includes 4,000 titles of children's and family movies and TV shows available for rent or purchase, according to an article on internetretailer.com.

The service is available for streaming content to web-connected devices, with plans to roll out apps this fall that would make the service more accessible, the article reported.

Toys 'R' Us Movies is designed to be kid-friendly with easy navigation and a wish list that allows kids to select desired titles for parents to approve and buy later, according to the article. Parents can also set controls, for example blocking any content rated PG-13 or higher. Consumers must be at least 18 years old to create a Movies account, and the site asks for the date of birth of the consumer setting up an account.

Rentals start at $2.99 for 24 hours and purchases for licensed downloads or digital streaming start at $5.99. Television shows, available the day after they air, begin at $0.99 with most costing $1.99. Toys 'R' Us will also begin selling Movies gift cards in stores this fall, the article reported.

"Our relationships with top entertainment studios, such as Disney, allow us to provide the newest and most popular movies and TV shows that are in-demand with our core customers—kids and families," said a Toys 'R' Us spokeswoman in the article. "Down the road, we also have great opportunities for cross-promotion between Toys 'R' Us Movies and our robust e-commerce site, network of stores and print and online marketing vehicles."

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