News

MyAFINITI program brings brand-specific offers to AARP members at POS

AARP members can now use their membership cards to access the myAFINITI platform, which connects brands, retailers and consumers through targeted, brand-specific discounts.

November 18, 2014

Marketing agency Marketing Werks has announced a relationship with AARP to deliver enhanced discount programs to AARP members. According to the company, the myAFINITI proprietary member rewards platform provides AARP members access to brand-specific, point-of-sale discounts through the swipe of their card.

AARP members can now use their membership cards to access the myAFINITI platform, which connects brands, retailers and consumers through targeted, brand-specific discounts. By swiping their AARP cards, members can receive instant savings at thousands of participating retail locations, initially including Family Dollar, with Meijer and Fred's Super Dollar coming soon.

"Benefits for AARP members include making valuable discounts and offers available in the marketplace. The myAFINITI platform enhances our ability to do so, and we are pleased that our organization will be the first to use this technology to offer dynamic, product-level point-of-sale discounts to our members," said Angela Jones, senior vice president, lifestyle products and business development, AARP Services Inc.

Effective this month, through the myAFINITI platform, the new AARP membership card will give members access to merchant-level discounts available at participating retailers (i.e., a percentage off all store purchases), and has been enhanced to include access to product-level discounts at participating retailers (i.e., discounts targeted at a particular brand). The enhanced discounts can be focused on specific items purchased across participating retailers.