National Returns Day will be busy, claims UPS report
Tuesday, Jan. 3, is National Returns Day, and it's expected to be a record setter as UPS predicts 1.4 million items will be returned. That represents an 8 percent spike over 2017's returns.
Ecommerce has changed consumer product return behavior, noted a press release from UPS, as the day after Christmas had long been the big return day.
"While the day after Christmas used to be reserved for long return lines at department stores, the growth of ecommerce has changed when and how consumers return gifts," Alan Gershenhorn, chief commercial officer, said in the release.
For the omnichannel retailer, that means product return strategies are as critical as product selling strategies.
"A customer friendly returns program is now an essential part of any successful ecommerce program," stated the release.
According to the 2017 UPS Pulse of the Online Shopper study, 75 percent of consumers have shipped returns back to the retailer, an increase of seven points from 2016.