News

NEC debuts BI analytic platform for retailers

October 25, 2018

NEC Display Solutions of America has launched NEC ALP, a business intelligence analytics platform to help retailers with real-time content and data measurement.

The platform combines advanced video analystics with digital signage knowledge and big data to help retailers deliver relevant, impactful content to the shopper, according to a press release.

"With NEC ALP, we're giving retailers the ability to provide customers with a personalized experience through real-time, relevant content triggered by demographic data such as age and location," said Richard Ventura, vice president of Strategy, NEC Display Solutions of America, in the release. "This also provides retailers with valuable insights on the impact their content has, creating more opportunities for consumer engagement, which is invaluable to growing their business. With NEC ALP, we're helping retailers deliver the right message at the right time to the right audience."

"NEC ALP is not a facial detection or even a digital signage solution," Ventura added. "It is a fully-featured business intelligence platform that is all about enhancing the customer experience by driving engagement. It's less about hardware and more about the data analytic capability the technology enables."

The NEC ALP system consists of hardware, software, cloud services, managed services, and big data analytics and designed with full API integration into key digital signage content management systems, allowing it to deliver and trigger content onto different media player platforms. The triggered content is then displayed on NEC Display large- or small-format displays.