Technology
Neiman Marcus Group appoints digital strategy leader
August 23, 2021
Renée Paradise has been appointed as senior vice president of digital business and customer strategy for the Neiman Marcus Group.
Paradise, who started in her role this month, has served at SVP of customer revenue and growth at Bloomingdale's and served as the leader of eBay's luxury sneaker and streetwear business, according to a press release.
The appointment comes as the company continues with its three-year plan to invest over half-a-billion dollars in partnerships with innovative companies to accelerate digital transformation.
"As we continue to invest in our digital business to better serve our customers and provide the ultimate integrated luxury experience, Renée's accomplished background and experience will be pivotal in propelling us forward," David Goubert, president and chief customer officer of NMG, said in the release.
Paradise will be responsible for leading the digital business and elevation of NMG's digital infrastructure; establishing NeimanMarcus.com and the NM mobile app as flagship components of the Neiman Marcus brand. In addition, she will drive customer strategies and programs, including the evolution of the company's loyalty program.
Paradise's hiring follows several recent key strategic hires, each with deep digital and luxury experience, including Bob Kupbens, EVP and chief product and technology officer of NMG, Paolo Riva, SVP and general manager, brand partnerships and merchandising, Lisa Aiken, SVP and fashion and lifestyle director, and Hannah Kim, chief legal officer, corporate secretary and chief compliance officer.
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