News

Netsuite inks deal to acquire Bronto software

Partnership brings together cloud-based omnichannel commerce provider and cloud-based commerce marketing company.

April 24, 2015

NetSuite Inc., a provider of cloud-based financials, ERP and omnichannel commerce software suites, announced this week it has entered into a definitive agreement to acquire Bronto Software Inc., a privately-held cloud-based commerce marketing company, in a cash and equity transaction valued at approximately $200 million.

"This combination, for the first time ever, ties a rich marketing automation system with a cloud-based omnichannel commerce platform. The capabilities this solution will deliver are transformational," Zach Nelson, NetSuite CEO, said in a statement. "Just as customers demand seamless cross-channel shopping experiences, they increasingly expect companies to communicate consistently through all of their digital experiences – on site, at stores, in email or through social or mobile. By combining the two companies' offerings and technology, we can help merchants deliver relevant and consistent digital commerce experiences throughout the customer journey."

Bronto Software provides commerce marketing automation platforms used by more than 1,400 brands, including Armani Exchange, Timex and Trek Bikes. NetSuite's SuiteCommerce is a cloud-based omnichannel B2B and B2C commerce platform, with more than 3,000 brands leveraging SuiteCommerce to drive their commerce strategies across point-of-sale, ecommerce and call center.

"Today's consumers expect brands to know them across every channel and marketing touchpoint," Joe Colopy, Bronto Software CEO, said in a statement. "Providing that type of experience demands a unified approach to digital engagement, whether driving transactions online or offline or engaging with them through website, email, mobile or social. We're thrilled to bring Bronto's industry leading commerce marketing capabilities to NetSuite's commerce solutions. This will help merchants to better engage with their customers, drive repeat purchases and build lifelong loyalty."