News

New customer experience mapping software announced

September 12, 2012

Touchpoint Dashboard LLC announced yesterday the release of its customer journey mapping software that gives companies insight as to how customers interact and feel about their business, according to a company press release. 

The software lets a company see where it is lacking in meeting customer expectations and how those shortcomings affect its bottom line, giving a better determination of how to invest resources for improvements. 

Touchpoint Dashboard allows for multiple parties to participate in the mapping process, beneficial for consultant-led mapping initiatives and those involving multiple internal participants that work in different locations, the announcement said.

"There is a significant and growing need in the marketplace for an easy-to-use journey mapping tool that delivers action-oriented business intelligence. We are thrilled to be the first to bring such an application to market," said Anne Cramer, co-founder of Touchpoint Dashboard. "Touchpoint Dashboard is a powerful visual tool that provides companies the solid facts they need to make smart decisions and build a prioritized action plan for creating a best-in-class customer experience."

Read more about customer experience.