News

New retail store aims to be a 'living Facebook'

September 20, 2010

Fashion brand Lole has opened its first Atelier Lole location in Montreal. The store, which opened last week, will serve as a model for 40 other locations that the brand hopes to establish in North America and around the world over the next five years, company officials said.

The concept behind the store, developed with Groupe Cossette's Identica in collaboration with the architectural firm of Aedifica, is an expression of the Lole woman's lifestyle, in all its active and social aspects, in harmony with the environment and stimulated by the latest technologies. A key feature of the Atelier is a "green" wall evoking a city park, which is the natural habitat of the Lole woman. The Atelier will also feature various technological functionalities, including a new application, developed in partnership with the Montreal firm Whereclouds, that will launch a "kind of living Facebook" with fifteen iPads integrated into the store design.

"The application we've developed will enable us to establish a dynamic link with the community of active women in Montreal, as well as with Lole devotees all around the world," said Nathalie Binda, vice-president marketing at Lole. Users can "flip" photos directly on the iPads located along the Atelier's social wall, to share special moments: a travel experience, bike ride with friends, etc. Through this application, Lole will also be able to determine "zones" on the planet from which the photos can be sent in real time on the Montreal Atelier's iPads.