News

New York mall hires celebrity hunk to spur consumer interest

March 28, 2017

A Staten Island, New York mall has hired a TV and movie celebrity in the quest to drive consumer interest into the retail location.

Theo Rossi is the new face for Empire Outlets, according to a New York Post report.

He played the role of Juice Ortiz in "Sons of Anarchy," and will now play the role of "brand ambassador" for the retail, hotel and food location owned by BFC Partners.