News

NexTech debuts 'try it on' AR experience for online shoppers

March 1, 2019

NexTech AR Solutions has launched a web-based technology that uses facial tracking and AI-powered computer vision so online shoppers can see what they would look like while wearing apparel items.

The tool provides a realistic experience in trying on everything from glasses to jewelry and more. It is deployed through a retailer's e-commerce site and consumers use their smartphone camera to participate in the experience, according to a press release.

"One of the most significant pain points that remains in online retail for a consumer is the inability to try something on before they buy it. This often leads to frustration, the ordering of incorrectly sized items, and unnecessary returns that are costly to the retailer," said Evan Gappelberg, CEO of NexTech, in the release. "NexTech's new Try-It-On AR technology eliminates the issue by enabling retailers to offer a virtual fitting room to their consumers to assess the look and fit of an item before purchase."