News

Nordstrom gives Savvy a makeover to woo female shoppers

April 2, 2013

In a move to attract more young women in their 20s and 30s, Nordstrom recenlty revamped its Savvy clothing departments to reflect the demographic's smaller budgets.

Designer labels like Robert Rodriguez and Haute Hippie have moved to other departments, bringing Savvy's average price down to about $50 from more than $150, the article reported.

According to the Seattle Times, the makeover builds on Nordstrom's move last year to sell cheaper clothes from the British chain Topshop. Nordstrom launched Topshop at 14 stores in September and also is expanding its off-price Rack chain to a projected 140-plus stores by next year, up from 119 at the end of 2012, the article reported.

"One of the things that we heard from our customers for a number of years is, 'Boy, the stuff we love, we can't afford, and the stuff we can afford, we don't like too much,'" Nordstrom CFO Mike Koppel said at a recent investors conference. "We felt that we had an opportunity to have better product that was more accessible."

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