News

Nordstrom VP gives warning at conference

September 20, 2012

Nordstrom VP Jamie Nordstrom spoke last week at the shop.org conference and discussed the evolution of the department store into online sales, according to an article on econsultancy.com.

Nordstrom warned, "Companies were in control even up until 2000. But now the customer is in the driver's seat. If you embrace that, you will thrive. If not, then by 2020, you will not survive."

Stressing omnichannel retailing and loyalty rewards, Nordstrom explained that the consumer is going to want, and expect, to have it all. And the challenge of the retailer will not be to just meet their expectations, but to be the best at doing it.

Read more about multichannel retailing.