Marketing

NY luxury retail district taps IQ Connect to boost store visits, sales

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February 16, 2021

The Madison Avenue Business Improvement District, in New York's Upper East Side, is deploying Coniq's IQ Connect loyalty app to boost store visits, sales and attract customers to the luxury retail destination.

The district will launch its "Only on Madison" customer loyalty program this May, according to a press release.

"We are constantly looking at new ways to help our retailers, shops, restaurants and other local businesses connect with, and acquire new customers," Matthew Bauer, president of the group, said in the release. "Coniq's innovative loyalty app enables us to reward people for shopping, dining and utilizing the personal services establishments on Madison Avenue, as well as deliver personalized experiences that encourage visits and increased spend."

The loyalty program aims to encourage visitors and residents to become more engaged in the retail community and boost the effectiveness of the BID's event marketing activities.

"We chose Coniq because they have developed a quick, ready-to-deploy digital platform that gives us the capabilities to effectively curate and deliver a unique shopping experience for individual residents, tourists and employees that builds loyalty," added Bauer.

Coniq's platform will allow the district to create, manage and track the performance of its multichannel customer engagement and loyalty program. App users receive personalized communications to encourage them to visit and spend in local stores, restaurants and attractions while earning rewards for future rewards such as invitations to special VIP events.

The Madison Avenue Business Improvement District is a public-private partnership established in 1996, and extends from East 57th Street to East 86th Street on Madison Avenue, as well as commercial areas of its adjacent side streets. The district includes approximately 250 buildings and 800 businesses.