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Office Depot picks CoreMedia to augment e-commerce experience

Office-supply retailer Office Depot Inc. has picked CoreMedia LiveContext software to help enhance the customer shopping experience for officedepot.com.

January 26, 2015

Office-supply retailer Office Depot Inc. has picked CoreMedia LiveContext software to help enhance the customer shopping experience for officedepot.com, according to an announcement from Web content management company  CoreMedia.

Office Depot, Inc., a global provider of office products, services and solutions formed by the merger of Office Depot and OfficeMax, selected CoreMedia LiveContext to streamline the collaboration between its online authors to ensure faster time-to-market for executing integrated campaigns. CoreMedia LiveContext is designed to enable e-commerce and marketing professionals to augment their online e-commerce product catalogs with marketing content to address the needs of their online shoppers.

"As a global company, Office Depot Inc. is continually seeking opportunities to improve the customer  shopping experience on officedepot.com while optimizing the internal processes that support them," said Richard Polly, senior director of e-commerce at Office Depot, in the announcement. "CoreMedia's digital engagement solution was a natural fit for us due to its ease of integration into our existing systems and reduced time-to-market."

Late last year, CoreMedia LiveContext was integrated with the Office Depot product catalog, pricing information and front-end modules, providing business users with a single interface to access this real-time information and blend it with marketing content.

"Meeting today's online retail needs and time to market requirements can be difficult, especially with so many parts of the organization taking an active role in delivering the experience for their customers. We are very pleased to prove that CoreMedia's experience in integrating with leading e-commerce vendors could be leveraged with Office Depot's custom e-commerce solution," CoeMedia CEO Gerrit Kolb said. "CoreMedia's LiveContext solution is easy to deploy and provides a single user interface ensuring that both business and technical users have the right resources at their fingertips to deliver a stronger, stickier and more profitable online shopping experience."

CoreMedia LiveContext 2.0 is designed to allow businesses to leverage experiential commerce to connect customers with an engaging experience through the blending of brand, content and community resulting in increased visitor traffic, brand awareness, sales and customer loyalty, the company said. The application has three foundational components: visual engagement, immersive content and incremental innovation.