News

OMA Award winners announced

March 14, 2010 by James Bickers — Editor, Networld Alliance

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POPAI announced the winners of its 2010 Outstanding Marketing at Retail Achievement (OMA) Awards at last week's GlobalShop event. According to the company, OMA is " the premier award for recognizing the most innovative and effective in-store and at retail displays, lifting sales and making products memorable and enticing to consumers."

The Display of the Year Award was presented in four categories:

Permanent: Sony Computer Best Buy PSP Endcap (Rapid Displays)
Semi-permanent: Duracell MyGrid Launch Displays (Mechtronics Corporation)
Temporary: B Street Communications/Weston Bread Wonder+ Olympic Campaign (Artisan Complete)
Digital:Miele Inspirience Center (Scala Broadcast Multimedia)

Creative Best of Show Winners were presented in three categories:

Permanent: Duracell Staples Endcal (Mechtronics Corporation)
Semi-permanent:Display Premium Herbal Essences Hot Spot 2 (Retail Now)
Temporary: Bath & Body Works – Large Reindeer Window Display (Rapid Displays)

The complete list of winners is available at the POPAI Web site.

About James Bickers

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James Bickers is the former senior editor of Retail Customer Experience, and also manages webinars for Networld Media Group. He has more than 20 years experience as a journalist and innovative content strategist, with publication credits in national, international and regional publications.

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