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OneView Commerce demos upgraded fitting room experience

According to the company, shoppers can communicate with sales staff, browse styles, receive product recommendations, request merchandise, browse both online and in-store products, add to their basket, and request check out — all from a tablet mounted in their fitting room.

January 14, 2015

At this week's NRF Big Show, technology company OneView Commerce demonstrated its "I Got It!" solution, an interactive fitting room application. According to the company, shoppers can communicate with sales staff, browse styles, receive product recommendations, request merchandise, browse both online and in-store products, add to their basket and request check out, all from a tablet mounted in their fitting room.

The company said this solution is the first offering originated under OneView’s YoungView program that "provides opportunities for the next generation of potential entrepreneurs with transformative concepts to partner with OneView to bring their ideas to life." The company said the program focuses on offering support to creative young leaders with the development of products that bring next generation vision into today’s enterprise solutions, and ultimately shape the future of retail.

“According to industry statistics, people who use a fitting room and have timely help from a salesperson buy nearly four times more product than those who don’t. Yet 97 percent of customers re-dress and leave the store due to not having the correct size or color available in the room, making fitting room service a critical hurdle to maximizing conversion,” said Linda Palanza, COO at OneView Commerce. “I Got It! is a natural extension of OneView’s Digital Store Platform, expanding its capabilities of multi-directional content delivery, analytics, and a common enterprise platform by further engaging and servicing the customer in the store. The wealth of information that can be captured by this solution will have a profound affect throughout the supply chain in the upcoming years.”

Attendants scan items via a mobile device as they are brought into the fitting room, which populates a mounted customer-facing interactive display. The customer taps on items to request new sizes, colors or alternate items. Sales associates have a consolidated dashboard view of all rooms, enabling a team of associates to act as runners and efficiently deliver improved and expanded service to a broader range of customers.