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Online stationery retailer taps Kameleoon to boost visitor experience

Photo by istock.com

July 23, 2020

Papier, an online stationery e-commerce store, is deploying Kameleoon technology to enhance the online customer experience and to be more nimble to react to changing market conditions.

The retailer is using the personalization and A/B testing platform to provide a more customized consumer integration and has already seen an additional 6% in annualized revenues in the three months the technology has been in play, according to a press release.

Kameleoon is an AI-driven personalization and A/B testing platform for digital product owners and marketers wanting to increase conversions and drive exponential online revenue growth.

The technology implementation comes as the demand for personal stationery by consumers locked down for months due to the ongoing COVID-19 pandemic has skyrocketed 300%.

The five-year-old stationery seller offers greeting cards, notebooks, wall art, wedding stationary and photo books.

Papier selected Kameleoon in March due to a depth of features, performance, comprehensive functionality, ease of use, industry recommendations and promise of rapid ROI, according to the release.

Kameleoon's personalization module also provides Papier with the potential to implement future personalized digital experiences.

"At Papier, our aim is to help people connect with each other in a more thoughtful way than through digital means such as WhatsApp or email," Allison Devine, performance marketing director, Papier, said in the release. "The pandemic has made this even more important, meaning we have redoubled our focus on delivering the best possible experience for our growing number of visitors. Working with Kameleoon has allowed us to quickly kick off our A/B testing programme, without a long learning curve, to help achieve this. Our experiments have already helped us generate substantial incremental revenue and contribute towards reaching our business targets."