News

Organic gardener retailer sprouting up in Walmart, top retail outlets

February 7, 2020

Back to the Roots, an organic gardening retailer, is finding a home this year in 2,300 Walmarts nationwide. It's also taking root in Lowe's, Target, Costco and Home Depot, according to a press release.

"At Back to the Roots, the goal has always been to make organic gardening accessible to every family across the country, no green thumb or backyard needed," said Co-Founder and Co-CEO Alejandro Velez in the release. "And we are so excited about the opportunity to partner with Walmart and help inspire a whole new generation to reconnect with their food and experience the magic and joy of growing it themselves."

"Building a new retail category and reshaping how consumers engage with certain products is tough — it takes a lot of hard work, the right partners and the right timing. But if a brand can pull it off, like Back to the Roots is doing now, it has a chance to reshape mainstream culture quickly," said John Foraker, co-founder and CEO of Once Upon a Farm, and former CEO of Annie's, in the release.

"These new gardening sets in national retailers are going to rapidly accelerate awareness & access to organic, fresh food for millions of families across the country."

Back to the Roots partnered with families and classrooms last year to plant over 1,000,000 organic small-space gardens across the country.

Through the expansion into Walmart Back to the Roots is expected to double the number of its organic gardens planted this year as it continues to lead this cultural movement.