Marketing

Outdoor rental service launches resale marketplace

Provided

August 17, 2023

Christy Sports, an outdoor rental and retail service provider, has launched an online resale marketplace called Yard Sale.

The catalyst for the project is to create a more sustainable product life cycle model that prolongs the use of equipment by allowing consumers an opportunity to purchase pre-loved, high-quality gear at a discounted price, according to a press release.

"At Christy Sports, we believe that living sustainably starts with the choices we make every day," Lindsay Goszulak, CFO, said in the release. "From recycling in our own homes to mindfully choosing plastic-free packaging to shopping with brands that focus on sustainable manufacturing, we're excited to take it one step further and keep our high-quality products out of the landfill and give them new life in a new home."

The online integration is part of Christy Sports' ongoing digital transformation aimed at providing a seamless online experience that accommodates retail, rental and resale gear needs for all guests. In partnership with Recurate, a provider of circular economy technology, Yard Sale will initially feature pre-loved adult ski and snowboard rental equipment. Christy Sports projects the online experience will keep over 1,500 units out of landfills in the first year of operation.

Christy Sports was founded in Colorado in 1958 and has more than 60 locations in Colorado, Utah, New Mexico, Washington and Montana.