News

Papa Gino's, D'Angelo Grilled Sandwiches tap Recurrency to boost guest connection

March 5, 2019

Papa Gino's and D'Angelo Grilled Sandwiches are using Mobivity Holdings Corp.'s personalization suite, Recurrency, to improve guest connections.

Recurrency captures detailed point-of-sale transaction records, analyzes customer habits, and motivates customers and employees through data-driven messaging applications and rewards, according to a press release.

The brands are tapping the technology in all New England locations as part of a three-year partnership. The mobile SMS strategy is providing a "significant" lift in guest spend and with opt-in offer redemptions, according to the release.

Mobile offers garnered nearly 14 times the redemption rate of the same offer sent via email and in three months the campaign drove over 25K transactions and $125K in attributable revenue.

"Our relationship with Mobivity is paying for itself in real-time, with profits generated by new customers alone outpacing the total program costs," said Jesse Erhartic, vice president of dgital marketing of Papa Gino's & D'Angelo Grilled Sandwiches, in the release "While promoted primarily in our Owned Channels, (in-store, email, and website), nearly 10 percent of all new Papa Gino's guests were acquired via text since the launch of the program. To date, these new guests are transacting more frequently than 2/3 of our existing guests."