News

Perch debuts mixed-reality marketing platform for in-store digital campaigns

March 26, 2018

Perch, an interactive platform for interactive retail marketing, has announced its new mixed-reality marketing platform for in-store digital campaigns, according to a press release. The technology embeds in kiosks, retail shelves, cases and other displays.

The new platform allows content, agency, application and retail fabrication partners to embed digital marketing in any physical retail display.

Perch announced its new certified partner program, including premiere partner POP Displays.

"Perch's open technology platform has enabled POP Displays to offer highly differentiated retail displays with seamlessly integrated digital marketing, including the game-changing ability to make an entire display touch sensitive," Larry Alper, senior vice president of sales for POP Displays, said in the press release. POP Displays customers include L'Oreal, CVS, Walmart, Verizon, Sally Beauty and Coty.

Perch's newly released, cloud-based CMS simplifies the process of creating, integrating and managing digital content. Content is brought to life when customers physically touch or pick up products. The technology connects to the Perch CMS to personalize digital signage by responding to shopper behavior. The interactive in-store experiences are built by dragging and dropping media files into folders and by using the Perch one-click app.