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Perfect Corp. partners with Sally Beauty on AI hair color experience

Perfect Corp. partners with Sally Beauty on AI hair color experiencePhoto provided by Networld Media Group.

Perfect Corp., a beauty technology solutions provider behind the YouCam Makeup virtual reality app, has teamed with Sally Beauty Holdings Inc., to power its custom ColorView virtual hair color try-on experience which has launched in stores and on the Sally Beauty app, according to a press release.

Sally Beauty's trademarked ColorView kiosk is powered by Perfect Corp.'s artificial intelligence and augmented reality technology, allowing consumers to experiment with hair color and makeup via hyper-realistic virtual try-ons before they purchase. Powered by YouCam Technology, Sally Beauty expands ColorView AI hair color try-on to include 500 store locations and its mobile app. 

The personalized ColorView AI experience plays to a consumer-centric strategy by matching customers with suggested product categories and shades based on their individual preferences and goals in order to help beauty shoppers make more confident purchase decisions.

The technology aggregates hair color and makeup product recommendations across a variety of Sally Beauty brand offerings, including Ion, Arctic Fox, Wella, Ardell and COL-LAB. By integrating the interactive AI try-on experience via the Sally Beauty mobile app, the brand is able to reach even more beauty lovers directly through their phones.

"This unique in-store integration is changing the way beauty lovers shop for hair color by creating a personalized tool for customers to feel confident in their purchase decision through true-to-life, try-before-you-buy beauty AI technology," Perfect Corp. founder and CEO Alice Chang said in the press release. 


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