News

Personalized email content campaigns focus of new partnership

May 31, 2016

Bluecore and Olapic are partnering up to provide retailers with an authentic, real-time personalized email campaign option, featuring user-generated content for a more meaningful customer interaction.

The partnership ties Bluecore's customer experience platform with Olapic's predictive, machine-learning algorithm and its visual content marketing platform. Marketing teams can use the technology to act immediately on behavioral customer data.

"At Living Spaces, we're excited to leverage the partnership between Olapic and Bluecore and extend the use of our visual user-generated content, that has already proven to perform, into our triggered email campaigns," said Pete Franco, director of ecommerce at Living Spaces, in an announcement. "Our consumers rely on UGC to visualize how our furniture and décor could look in homes just like theirs and this allows us to create more impactful experiences across all of our digital marketing efforts."