Pharmacy chain installs in-store music and messaging system

Bartell Drugs, a 57-store pharmacy chain headquartered in Seattle, has added music and messaging capabilities from PlayNetwork in its stores. Bartell is the oldest family-owned drugstore chain in the United States.

The company has installed PlayNetwork's Serenade Custom Service, which provides a mix of licensed music and custom programming. Managers are able to insert their own messages with a few clicks of the mouse, and can control those messages down to the store level.

"As a company dedicated to providing the best service and experience to our clientele, we are excited to work with the team at PlayNetwork to provide an even more personalized, engaging experience in each of our new stores," said Rebecca Siegmund, assistant vice president of marketing, Bartell Drugs. "Their expertise and customer service, combined with the flexibility of the Serenade Service, clearly reveals their investment in the evolution of in-store messaging. We look forward to working with them to roll-out our new sound and messaging capabilities as new locations come online."