News

Pop-up store popping up in Super Bowl Village

January 24, 2012

Long before football fans began descending on Indianapolis in advance of Super Bowl XLVI, an installation team from Image 4 of Manchester, N.H., arrived to build the largest temporary retail store in the nation's history.

The 25,000 square-foot pop-up store, created for the sportswear chain LIDS Sports Group, transforms The Huddle at Circle Centre, part of Super Bowl Village situated in Nordstrom's former downtown location, according to a company press release.

Operating Jan. 27–Feb. 6, the store should generate more than $3 million in sales of hats, jerseys, sports memorabilia and attire customization, Jeff Baker, CEO of Image 4, said in the release.

Image 4's retail marketing components bring to life several in-store attractions, including the Legends Zone, Ultimate Man Cave, and Madden Gaming Area.

Read more about specialty stores.