Primera shipping full-color POS printer

PLYMOUTH, Minn. — Primera Technology Inc., a manufacturer of specialty color printers, today announced that its new PX450 Color Printer is now shipping.

PX450 is a compact, full-color printer designed for use at retail point-of-sale and point-of-issue. It is ideal for printing coupons, receipts, tickets, name badges, wristbands and other types of narrow-format output. Print times are among the fastest of any full-color POS printer, producing a typical 4" x 2.5" (101mm x 63.5mm) coupon in just five seconds.

A built-in guillotine cutter allows forms of any length to be printed, cut and dispensed with clean, finished edges instead of perforations.

Full-color printing can add significant impact to printed output. A recent study indicated that consumer redemption rates of coupons printed in color were up to 25 percent higher than coupons printed in black and white.

PX450 is easy to connect with most of today's POS systems and computers. A standard USB interface port is provided for use with the included Windows XP/Vista and Mac OS 10.2 or higher printer drivers. Supplies include a drop-in paper or label roll and a snap-in tri-color ink cartridge. Paper widths are flexible with a minimum width of 1" (25.4mm) and a maximum width of 4.25" (108mm).

The PX450 sells for $1495 (MSRP) with significant quantity discounts available. The product is available through Primera's authorized distributors in the USA and in over 85 other countries.