Radius Networks and R2-D2 Builders Club launch beacon-powered interactive experiences

April 17, 2015

Radius Networks Inc., a provider of mobile proximity services, today announced that it has teamed up with the R2-D2 Builders Club to introduce R2FID mobile proximity technology that enables Star Wars Celebration visitors to explore the Star Wars universe using proximity beacons and their personal mobile devices.

Using the free Droid Scanner mobile app, developed by the R2-D2 Builders Club, visitors will be able to detect droids equipped with RadBeacon Tag proximity beacons from Radius Networks. Once identified, users of the Droid Scanner mobile app can interrogate each droid and uncover details of its maker, its service history and its role in the Star Wars universe.

Using the free R2FID Scavenger Hunt mobile app, visitors will be able to participate in a special Jawa Scavenger Hunt hosted by the R2-D2 Builders Club. Each of the four days of Star Wars Celebration 2015, R2 Builders running the Scavenger Hunt will place several Radius Networks RadBeacon proximity beacons throughout the Anaheim convention center. When a user approaches within 1 meter of a beacon, the R2FID Scavenger Hunt mobile app will notify them that they have discovered a hidden Jawa. Users who find all of the Jawas and successfully complete the Scavenger Hunt can win special prizes including special Star Wars Celebration trading cards, bookmarks, pins and more. The first participant to complete the Scavenger Hunt each day will receive a special poster designed by renowned artist Jamie Snell.

Proximity multibeacons with iBeacon and AltBeacon technology are short range, low power, Bluetooth Smart transmitters that can notify mobile devices when they come within 100 feet of the beacon. This micro-location proximity awareness can be leveraged to deliver a wide range of new solutions, such as precision indoor navigation, automatic ticketing, guided conference visits and location-relevant offers and promotions.

"We are excited to be working with the R2-D2 Builders Club to bring an exciting new level of interactivity and exploration to this year's Star Wars Celebration," David Helms, chief product officer at Radius Networks, said in a statement. "It's been amazing seeing how R2-D2 Builders Club brings these R2 units to life, each with their own quirkiness and character. Adding beacon technology drives the R2 experience for visitors to an even higher and more personal level, and we are thrilled to have been a part of making this happen."


Topics: Customer Experience, RFID Technology, Technology


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