News

Raley's stores implement merchandise optimization tool

January 6, 2014

Revionics Inc., a provider of end-to-end merchandise optimization solutions, announced today that Raley's Family of Fine Stores, a privately held 128-store supermarket chain which includes Raley's, Bel Air, Nob Hill Foods and Food Source, selected the Revionics social commerce solution to power an effective and measurable social media rewards program called Extra Friendzy. The solution will provide customers in Northern California and Nevada with compelling, time sensitive and limited-quantity offers through social media channels, such as Facebook, to help fuel social advocates, strengthen customer engagement, drive in-store traffic and draw consumers to Raley's customer rewards program Something Extra. This solution will ensure offers are optimized across online, mobile and in-store channels, the companies said in a press release.

"We are continually evaluating and adopting innovative ways to improve our marketing and customer loyalty efforts," said Tom Hutchison, director of marketing, CRM and analytics for Raley's. "Our Extra Friendzy program powered by Revionics social commerce solution leverages the powerful social media channel to keep our customers engaged, excited and motivated to shop. In addition, this effort will help grow our social media advocates and referrals, drive more in-store traffic and help draw members to our loyalty program."

Read more about social media in retail.