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Redbox hints at unlimited streaming media plan
April 6, 2010 by James Bickers — Editor, Networld Alliance
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ClaudeIf a recent survey sent out by DVD kiosk operator redbox is any indication, the company is thinking about getting into the streaming media business.
High-Def Digest reports that the survey asked customers if they would be interested in paying $3.95 per month for a plan that includes unlimited streaming and four regular DVD rentals – effectively making the streaming a free bonus, since movies rent for a dollar a piece per day.
The writer of the post is skeptical of the plan, thinking it doesn't stand much of a chance against streaming entertainment leader Netflix:
$3.95 is a nice low monthly fee, but that immediately raises questions of availability and compatibility. Part of the reason Netflix is so great is that you can use it on a huge range of devices. It’s also constantly being upgraded, with HD streaming coming to PC and 5.1 sound coming to all devices by the end of the year.
About James Bickers
James Bickers is the former senior editor of Retail Customer Experience, and also manages webinars for Networld Media Group. He has more than 20 years experience as a journalist and innovative content strategist, with publication credits in national, international and regional publications.
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