News

Report: Many retailers don't have an omnichannel strategy in place

October 16, 2017

As the holiday season arrives, a new study reveals omnichannel is not a big priority for many retailers as 40 percent don’t even have a strategy.

The trend insight, from a new Zaius report, is just one of several findings related to omnichannel, marketing automation and customer relationship management. While 46 percent of companies are developing an omnichannel strategy, just 14 percent claim to have a robust strategy in place.

"These findings confirm the need for a better understanding of why and how customers shop, and for the ability to engage those shoppers in a more individualized way," stated a press release on the finding.

"In these survey results, we hear marketers’ frustration, ambition and dedication to their brands at a critical time of year. They know they need personalized and relevant content to convert potential buyers into customers, especially during busy seasons when consumers are overwhelmed with messages from brands," said Mark Gally, CEO of Zaius, in the release.