News

Report: Retail stores missing opportunities without digital signage

August 19, 2009

Stores aren't using enough digital signage, or signage in general, to promote the "back to school season" according toan article from the Cincinnati Business Courier. The article says that even though digital signage is taking off in hospitals, universities and major retailers like Wal-Mart and Target, the department stores and smaller retailers have been slower to adoption. And by doing so, are missing out on opportunities.

Macy's Jim Sluzewski was quoted as saying ""It's something that we've been studying for years. It is very capital-intensive and as you know, our capital spending has been pared back."

Macy's sales have been down 9.6 percent in 2009, and its expeditors have been cut in half.

"There's only a handful of retailers who have fully embraced it," said Bill Collins, principal of DecisionPoint Media Insights, an Oakley company that specializes in consumer research. "You have to buy the software, service, installation, screens, etc."