January 27, 2023
Alterra Mountain Compnay, which runs 15 North American mountain ski and snowboard resorts, has deployed computer vision-powered self-checkout terminals at four locations.
The technology is from Mashgin and its self-checkout kiosks are in place at Big Bear Mountain Resort, Palisades Taho, Mammoth Mountain and Winter Park Resort, according to a press release.
The technology is aimed at shortening customer lines and boosting the guest experience.
Mashgin's multi-tray functionality feature captures multiple trays of food and beverage items and rings each up in a single checkout transaction, making it easy for families or groups to conveniently self-checkout multiple trays of food together.
Mashgin uses AI-powered computer vision to recognize and ring up objects up to 10 times faster than traditional checkout with a cashier. The kiosks instantly identify packaged goods, produce and open-plated food items — a burger, bowl of chili, combo meal plate, a piece of fruit — from any angle. Mashgin uses cameras to identify and read existing visual information such as colors, shapes, sizes and other features in much the same way a human eye does. Items don't have to lie flat or with the barcode exposed to a scanner. Once placed on the kiosk tray, Mashgin instantaneously identifies the items, enabling customers to check out within seconds.
"We are excited to partner with Alterra Mountain Company and bring computer vision-powered checkout to mountain resorts for the first time," Mashgin VP of Strategic Partnerships Jack Hogan said in the release. "Mashgin's self-checkout system will let skiers and riders get the most out of their days on the slopes by slashing wait times so they can return to their winter fun."
