News

Retail therapy untrue, UK survey shows

September 20, 2012

Retail therapy could be just a myth, according to an article on The Daily Mail, that cites a recent study showing that a third of women hate clothes shopping.

Several factors contribute to the shopping dissatisfaction. The survey found that nearly half of the 2,000 women polled were intimidated by staff that they find patronizing and snooty; 44 percent of them say they felt looked down on in high-end stores; and 38 percent said shopping was daunting because nothing looked or fit right.

"Retail therapy is a common phrase associated with women and shopping but for some females clothes shopping can be far from a therapeutic experience," said Coleen Nolan, brand ambassador for Marisota, the store that conducted the survey. "If you aren’t a standard size, clothes shopping is not always easy. Even women with a perfect figure will have been in the situation where everything they try on looks awful and despite searching high and low and trailing the high street for hours, they return home empty handed."

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