News

Retalix to provide software solutions to Russian grocer DIXY

August 7, 2011

Israel-based retail software provider Retalix announced that Russian grocer DIXY has selected the company's point-of-sale store management and loyalty solutions. The announcement said DIXY will use the solutions to enhance its customers' shopping experience across multiple touch points and channels, as well as deploy a next-generation loyalty and promotions system aimed at increasing customer retention and spending.

According to the announcement, DIXY is among the fastest-growing food retailers in Russia. DIXY operates more than 950 stores and plans to expand to more than 1,000 stores by the end of 2011. Retalix said its solutions will be rolled out chain-wide throughout 2011 and 2012.

"We're executing an aggressive growth strategy, and wanted a technology partner with robust and flexible software applications and services that could help us drive efficiency across our store operations and enhance customer service across all of our locations and formats," said DIXY CIO Alexey V. Victorov in a statement.

Retalix's CEO Shuky Sheffer said in the announcement that Retalix is planning to increase its presence in Russia and Eastern Europe in response to expanding demand for the company's solutions among Russian high-volume, high-complexity grocery, fuel and convenience store retailers.

"Russia presents a significant growth opportunity for Retalix," Sheffer said, "And we believe that enhancing our local presence will help us better serve our clients and grow business development opportunities across the country."

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