May 14, 2013
RichRelevance, the company behind personalized online product recommendations for clients including Walmart, Sears and Target, announced it has acquired Avail, a European provider of online merchandising platforms.
According to Venture Beat, the acquisition gives RichRelevance presence in a total of 29 countries and increases its client base to more than 80 companies.
"Global retail is undergoing a sea of change, and there has never been a more exciting or interesting time to be in the retail sector," said David Selinger, CEO of RichRelevance, in a statement. "Tremendous shifts in consumer behavior have put pressure on retailers to adopt new high-impact strategies driven by technology, data and measurement. This acquisition rounds out our ability to support the complete topography of our retail partners' needs in the EU and across the globe."
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