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RichRelevance extends partner ecosystem to support omnichannel personalization

RichRelevance aligns with service and technology providers, including Accenture, Cognizant, Demandware, hybris and Oracle, to deliver a continuum of personalized customer experiences for web, mobile, call center and store.

April 16, 2015

RichRelevance, a global provider of omnichannel personalization, has announced accelerated partner support around the Relevance Cloud and the new Build open innovation platform. RichRelevance currently maintains a network of 35-plus best-in-class partners to help customers orchestrate comprehensive customer experience initiatives that personalize every touchpoint.

RichRelevance said its open platform gives partners access to open source code software and APIs to integrate personalization with other technology solutions and designed to make every customer interaction highly relevant and engaging across Web, mobile, call center and store.

"Personalization has emerged as the most important strategic imperative for global businesses," Eduardo Sanchez, CEO of RichRelevance, said in a statement. "Our partner ecosystem provides our customers with a unique resource to support the implementation of different components of the Relevance Cloud in their business, as well as customize personalization according to the highly specific demands of their own businesses and consumer base."